I thought Fight Club by Chuck Palahniuk would be interesting to design a cover for because I could take the subject and look at the story from different angles. Through my research I took the angle of anti consumerism, as the story is not only about fighting. I wanted to take this idea of anti consumerism and look at it from a less obvious angle. As the story is about secrecy and membership I decided I wanted to make a package to place the book inside with this idea of the book being ‘hidden’. From investigating into consumerism I decided to focus on the barcode as a symbol to represent consumerism. I designed a symbol, which is a broken barcode that would suggest anti consumerism by breaking the symbol and breaking consumerism. With this symbol I designed membership cards, which will be inside the package alongside a poster providing the ‘rules’. The idea behind this was to make a secret membership package.

This entry was posted on Wednesday, May 13th, 2009 at 9:16 am by Lauren and is filed under ALL. You can leave a response.